Gold Lynx
Branded Content
2017
THE COMIC BOOK
With comic culture continuing to flood the region, we identified an opportunity to not only increase the campaign’s awareness among the younger target segment, but portray these women as the true modern day heroines for the movement.
We appointed three of the Middle East’s most promising artists to illustrate the lives of three Maggi Diaries ambassadors advocating female empowerment in the Middle East – with each artist’s employing their own unique style to compliment their stories.