Nadia Marlene Karim | ACD
THE CAMPAIGN
The campaign called ‘It’s Not Just’, highlights Trócaire’s work in responding to humanitarian crises, empowering women, defending human rights and delivering vital resources to the world’s most poverty-stricken areas.
Trócaire, the Irish overseas development agency, has launched a new marketing campaign to highlight the work it does in empowering some of the world’s most vulnerable people. This new campaign, harnesses the compassion of the Irish public, translating it into life-changing support for some of the world’s poorest people.
Called ‘It’s Not Just’ the campaign demonstrates Trócaire’s understanding of the complexity of the issues and shows their willingness to not just deal with the symptoms, but also a long-term vision that addresses the root causes of these issues.
TVC
Three television commercials form the central part of a broader communications platform. These are ‘Not Just A Girl’, ‘Not Just A Refugee’ and ‘Not Just A Drought’ and they bring into focus the injustices that underly gender inequality, conflict, and humanitarian crises by presenting their consequences in a way that humanises the issues.
OUTDOOR & PRESS
