Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world.
With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their delivery offering.  

They asked us for an idea that celebrated the joy of sharing food and situated it in a distinctly Irish context.
So we created an outdoor campaign that showed how KFC delivery could bring a restaurant experience to your home – by using clever photography to turn three ordinary Irish homes into drive thrus. 

INITIAL SKETCHES