Nadia Marlene Karim | ACD
HOW TO TURN SHAME INTO PRIDE?
We created this bag for an association in Lebanon featured in the MAGGI Diaries Season 4. The box was distributed to some restaurant to raise awareness and change their point of view on the take-away box by making them proud to carry it. The knowledge that the bag will help feed someone in need will instantly take away the shame and replace it with pride.
INSIGHT
Arabs are over generous with their cooking. When they go out, there is shame associated with carrying Leftovers in a takeaway bag.
#DontBeShy
The proverb and the story behind it are both very famous in middle eastern countries. When a group of naked women were trapped by fire in a public bath. The women trapped inside were left with two choices. Either to go out naked or perish in the fire and preserve their honor.