THE CAMPAIGN
So we developed an integrated campaign – Welcome Change – aimed at getting people
to stop saying no to a good idea like NESCAFÉ Arabiana. The humorous campaign demonstrated the obvious foolishness of rejecting good ideas. It was brought to life on several platforms and touch points with different executions for different mediums.Is it working? Let’s just say we’re hearing a lot more “yeses” now.
Looks like we’ve finally got people to welcome change.