Nadia Marlene Karim | ACD
THE KEY VISUALS
The new audience and potential consumer of this bouillon is a young health conscious generation. The style had to talk to this modern cook. We shot an anti gravity shot in high speed flying elements independently to compose the shot of the bouillon turning into all the ingredients it’s made of.
Maggi launched a new product on the market. A bouillon with a layer of natural herbs.
SOCIAL MEDIA VIDEO
We dramatized this key feature in a music video called “Fatfet”, which means crumble in arabic, for the social media platforms.
