Nadia Marlene Karim | ACD
THE PROBLEM
People are still leaving their trash behind on the beach, it end up going straight to the ocean. Most people are conscious of that but the majority need a constant reminder.
THE SOLUTION
Stamping a message on the sole of your flip-flops would make every step a prevention message, a reminder allowing every conscious person to have an impact and carry the message in every footstep.
Customizable message
They could choose the message they want to vehicle out of 4 different lines.
We use their flip-flops
We use their flip-flops, it’s not about creating a new product, it’s all about using what they are wearing and turn it into a way to vehicle the prevention and awareness message.
Activation leading to social media content and purchase online of clip stamps made out of recycled plastic, to put on the sole of their slippers so they could use it for any other pair of shoes/flip-flops.
The Campaign
The activation leading to social media content and purchase online of clip stamps made out of recycled plastic, to put on the sole of their slippers so they could use it for any other pair of shoes/flip-flops.