Nadia Marlene Karim | ACD
THE IDEA
So, Veet decided to listen to this young audience and has shaped itself based on what young girls want and need.
THE CAMPAIGN
Through a fully-digital campaign centred around Arab girls and their struggle with hair removal, we will give them a platform to voice their opinions and express themselves, showing them that Veet has changed for them, For Real.
ART DIRECTION - KEY VISUALS
Mix of photography and illustrations
THE SOCIAL MEDIA CAMPAIGN
We waited for the answers to be out and introduce our new product
VEET For Real.
MEDIA BLITZ
On October 11th, International Day of the Girl Child, Veet will give girls a stage to embrace their confidence in real life. We will rally the UAE and Saudi Arabia to get behind their girls with a large-scale activation that not only educates girls about confidence but also literally gives them some of the most high-profile platforms to express themselves.
SCHOOL PROGRAM
For Real Awards
Veet will launch an award recognising young Middle Eastern girls’ self-expression in a range of categories related to their school curriculum and everyday lives. Through a series of school visits, girls will be encouraged to participate to show their talent and own their confidence.
