The idea
Buying condoms is quite embarrassing. Buying online (on Souq.com) is the perfect solution, no questions asked and a discreet delivery in a cardboard box. No one has to know and no one will.

The Campaign
The campaign is a serie of banners and videos depicting all the people that could see or handle your delivery box without knowing what’s in there. Your Mom, your receptionist, your security guard will never know what has been delivered to you. No judgement, you can smile at your receptionist handing you a box full of condoms.